Branding and Lifestyle Studio Photography for Ads
Client: Rimita Green is a Finnish family-owned business that produces natural hygiene products such as deodorants, soaps, body washes, and cosmetics. It was my second project with Rimita Green. Check out the first photo shoot.
Task: Create captivating branding and lifestyle imagery that refresh and enhance advertising content. The goal was to create photos that seamlessly integrate with the existing material while emphasizing the products' unique benefits.
Project Vision: Images are a powerful tool for building trust with consumers. I recommended using minimalism, lifestyle, natural lighting, and simplicity to achieve this. These elements create a well-groomed, natural look that resonates with the target audience.
Considering our target audience, incorporating a few modern trends in the photos can help consumers perceive the brand as modern and up-to-date.
Riku-Pekka Uusitalo, Rimita Green
“Lena is easy to work with and very reliable. Everything is agreed beforehand and proper tools are used to check progress and change opinions during photo shoots. Quality of photos and setups is always excellent. She also has the ability to create desired atmosphere in photos, even without me - the customer - defining it very accurately.
Can only recommend!”
Since personalized creative direction was included in this project, I first researched the company's visual aesthetic and analyzed what makes their product unique. After research, I created a detailed shoot plan along with a visualization.
We chose a neutral palette for props and backgrounds and added bold brand colors that complement the muted tones.
I incorporated current trends into the visual, such as tactility, capturing authentic moments and naturalness, minimalism, and adding accent color.
Lifestyle photographs are a great way to showcase that products are easy to use everywhere: after a workout, on the go, or in the office to keep skin moisturized and looking fresh.
The finishing touches on the photos were handled by a retoucher who made them look absolutely flawless.
I imitated natural daylight using artificial lighting to create an appealing, tactile atmosphere. Some images I captured to mimic the gentle, dispersed light, while others were taken to recreate the brightness and warmth of sunlight.
I took several shots showcasing water splashes, sprays, drops, and products in the water to convey that the products moisturize and refresh the skin.
Results
The client received a set of ready-to-use images in various aspect ratios. This allowes them to use the photos in countless ways, save time, and resolve any visual-related issues in the long term.
As a complex solution, I created social media ad design templates to level up the brand's visuals.
Do you have a project?
Launching a new product? Refreshing your branding or design? Or just need new marketing materials?
Let's discuss it! Email me at hello@lenazakharova.com or fill out the form, and I will contact you in 1 - 2 business days.