Branding Photography for Social Media Ads
Client: Rimita Green is a Finnish family-owned business that produces natural hygiene products such as deodorants, soaps, body washes, and cosmetics.
Task: Create 12 versatile branding images that align with the brand's visual aesthetic and voice for social media promotions.
Project Vision: We decided to create minimalistic-styled photographs, which will be used with the text. I chose a pinkish-beige color for the background to match the current visuals and brand colors. The plan was to take some photos outdoors and the rest in the studio, with a bathroom-inspired photo setting.
★★★★★
Riku-Pekka Uusitalo, Rimita Green
“Lena did a very good job taking photographs of 3 of our products. She had already an initial plan before reaching us for the first time. Along the process we discussed the drafts and ideas.
Results were 5/5. Highly recommend.”
During the call with the client, we talked about the brand's values, target audience, and competitors. We also identified our goals. After that, I researched the company's visual style, advantages, and product features. I then created a shoot plan and visualization to share with the client.
I understand the importance of versatility in holiday-themed photos. That's why, in addition to offering images with bokeh, I have also provided photos without bokeh.
The client suggested shooting the product with an oat field background to align with the brand concept. However, as the fields were already harvested, we used a stock image as the background instead.
In addition to capturing and delivering photos, I prioritized going above and beyond for my clients. Alongside the photos, I took the time to provide them with recommendations on how they can truly make the most out of their images by using them for marketing.
Results
The client received branding photos that perfectly suited their company's needs and were based on their identity. These photos are versatile and flexible, making them suitable for various marketing tasks. They also perfectly match the current brand visuals.
Personally, this photoshoot provided me with a new experience. I delegated the final editing part to a retoucher who worked under my supervision. This helped me to focus more on the creative aspect of the work.
Do you have a project?
Launching a new product? Refreshing your branding or design? Or just need new marketing materials?
Let's discuss it! Email me at hello@lenazakharova.com or fill out the form, and I will contact you in 1 - 2 business days.